Starwood keyless entry coming to Apple Watch


Starwood Hotels & Resorts’ new Apple Watch app will allow guests to skip front desk queues and directly open hotel rooms at 100 hotels in its portfolio.

Following similar tech first introduced last year for smart phone users, the service is available for registered loyalty members of Starwood’s SPG program at 100 Aloft, Element and W branded hotels.

After registering for SPG Keyless, room details will be automatically sent to SPG members who can simply tap the door with their wrist to enable entry.

The app also allows guests to view check-in details and general hotel information, booking details and the status of their SPG rewards account.

Starwood said it plans to expand Apple Watch keyless entry to more than 30,000 hotel rooms in the future.

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