Theme park operator Six Flags Entertainment has partnered with Samsung to bring the first virtual reality powered roller coaster rides to the US.
Six Flags has appointed Samsung as its ‘official technology partner’ and will debut VR-enabled rides at Six Flags parks from the spring.
Samsung’s Gear VR headsets allow riders to sync the real world movements of the coasters with VR imagery for a more immersive experience.
“This remarkable technology is a definite game-changer for theme park rides and represents everything our brand stands for – delivering the most thrilling and innovative rides and attractions in the world,” said John Duffey, Six Flags president and CEO.
“With the addition of these virtual reality coasters, Six Flags will be introducing more than double the number of new coasters and rides than we did in 2015, and more than any year in the last decade. Innovation is part of our DNA, and news in every park every year is driving higher guest satisfaction and building strong momentum for our company.”
Six Flags season pass holders will get early access this month with preview rides and then it will be rolled out on rides such as the 60mph New Revolution and Superman at parks around the country.
“What makes this partnership so compelling for consumers and the broader tech industry alike is that both companies are committed to pushing the boundaries of what’s possible – and bringing a VR coaster to life is certainly a new and thrilling proposition,” said Marc Mathieu, chief marketing officer at Samsung Electronics America.
Samsung’s Gear VR is also behind the new Galactica VR roller coaster at Alton Towers in the UK which launches next month.