Seven minutes. That’s how long it takes to microwave a small frozen pizza. It’s the length ofLed Zeppelin’s No Quarter, give or take a second. And it’s also the maximum amount of time that the majority of hotel guests can go without connecting to Wi-Fi.
How addicted are travelers? According to a survey conducted by English hotelier Roomzzz, 65% of guests were online within seven minutes of checking in and one third requested the Wi-Fi password as soon as they arrived. (guilty as charged). Mark Walton, a spokesperson for Roomzzz, said:
“Our research shows that free Wi-Fi is paramount to guests, because without it, they are unable to check email, stay in touch with family and friends over social networks, check the news and, most importantly according to the research, read the weather forecast for where they are staying.”
Yes, according to the study, hotel guests said that they most frequently used the Wi-Fi to check the weather in their location. A quarter of respondents said that they ignored the television and used the Wi-Fi to watch Netflix, Amazon Prime or other streaming services.
Those surveyed also listed Wi-Fi as the second item on their wish lists, right behind getting a free room upgrade. But Wi-Fi outranked having a room with a view (if you’re staring at the lush landscapes of Downton Abbey, who cares what’s outside your window?). That data echoes what TripAdvisor discovered in its own recent TripBarometer survey of more than 44,000 travelers and hoteliers. According to that research, 46% said that in-room Wi-Fi was a “must have” amenity and that they would look for alternate accommodations if it was not available. More than a quarter (26%) specified that they required super fast Wi-Fi in their hotels.
Guests who responded to the Roomzzz survey overwhelmingly (61%) said that they felt “bored, lonely and cut off from the real world” if they couldn’t get online, while 10% said that they would go into an all-out panic without an internet connection. But a sliver of those surveyed (10%) said that they would be “relieved” if their hotel did not offer in-room Wi-Fi.